As the photographer, videographer, and video editor for this project, I was brought in to help a startup build the visual foundation it needed for launch. With no existing asset library, the goal was to create a polished set of product images and a launch video that clearly communicated the brand, the design, and the problem the product solves. I handled the full visual process from shooting lifestyle and product photography to filming and editing the final campaign video, giving the company a strong bank of content to use across its website, Kickstarter campaign, social media, and marketing materials.